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TITLES
Matt Brown has advanced to vice president of marketing and research at television ad-sales organization Adlink in Los Angeles. In his new role, Brown will oversee all research initiatives supporting sales, marketing and business development. He will also continue to coordinate the company’s marketing and communications strategies and oversee the advertising, creative services, promotions and public relations departments. Since joining Adlink in 2002 as vp, marketing and communications, Brown has renovated the firm’s Web site and launched its sports and Hispanic divisions. Prior to Adlink, Brown was executive director of sales services at UPN, Los Angeles, where he developed marketing and sales materials for 126 United-Paramount Network TV affiliates . . .
Newsmakers in Advertising: Adlink, a Time Warner and Comcast owned company, adds Veep of Research responsibilities to Matt Brown's current marketing and communication departmeents . . .
EXPERIENCE
Adlink’s revenues continue to grow each year. According to Brown, the interconnect collected $144 million last year. Its goal for this year is $170 million. Adlink inserts on 44 networks that are offered in Ventura, Los Angeles, Riverside, Orange and San Bernardino by its owner companies. Advertisers can customize their messages in 80 distinct target zones offered by the interconnect. Segmentation is offered by four ethnicities (Caucasian, African-American, Asian and Hispanic), by county, urban/suburban, beaches/valleys, voting districts, area codes or ZIP codes.
"We are excited to be adding AMC to our lineup. Not only does AMC complement Adlink’s already established networks, it also allows Adlink to offer even more advertising opportunities for our clients” said Matt Brown, VP, Marketing and Communications of Adlink. “Plus AMC is a perfect match for us. After all, we are Hollywood’s interconnect . . .”
“We know how busy and information-overloaded our clients are, which is why we created a very streamlined and powerful presentation highlighting 10 compelling reasons why Adlink is a better place for advertisers to spend their ad dollars in Los Angeles," Adlink vice president of marketing and communications Matt Brown said in a prepared statement . . .
AWARDS
Adlink, the nation's leading digital interconnect, is riding a marketing high led by former Paramount TV Exec, Matt Brown. After taking first place last year at the 21st Annual Mark Awards for the launch of a new division entitled The Game, Brown's marketing team followed up with a second Mark Award this year for it's new Hispanic division,
Ad Conexion LA . . .
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